The Religious Coalition for Reproductive Choice (RCRC) was founded six years before Roe v. Wade was passed. When the organization's leaders reached out to us in March 2022, we never expected our time together to include the SCOTUS leak and the overturning of Roe v. Wade. The logistical and emotional support Bird Hill provided enabled RCRC's leadership to speak to these breaking news moments with grace, on brand, and to a much wider audience with nonprofit press than they could have reached on their own. Their transformation went from missing opportunities in their inbox to leading national news panels and being seen as and called upon as a thought leader on all reproductive rights issues.
TRANSFORMING PUBLIC NARRATIVE ON ABORTION RIGHTS & FAITH
case study
615 M
Audience reach from 6 months of press placements.
2.6 M
Online views of press placements.
+214%
Increase in social media accounts reached in 60 days.
36
Pieces of press coverage in 6 months.
Feautured in:
More than 1,000 new people signed up for their emails.
Media trained staff and student brand ambassadors who are ready to speak to the press at a moment’s notice.
Clarified messaging, and developed talking points for leadership.
