Oshun Family Center was fighting to have their voices heard in the press. Prior to working with Bird Hill PR, their pitches to local press outlets went unanswered. Once they hired Bird Hill, PR interview opportunities started popping up every month. After a compelling story about the organization on local CBS News, the organization raised $70,000 overnight in online donations.

LOCAL PRESS RAISES FUNDS FOR LOCAL NONPROFIT

case study

$70,000

Raised overnight.

50 M

Audience Reach for Press Placements.

94.1 K

Estimated Social Media Views.

11 K

Social Media Engagement.

Feautured in:

Leveraging the news cycle focussed on an issue in which the organization are experts.

The major press hits increased reach to millions of new donors.

With the new influx of funding, they provided free mental healthcare to hundreds and expand to a second city.

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Benefits they experienced

“Ricki Weisberg is amazing at what she does. She has a passion that is unmatched! Her wisdom, connections and dedication supported my nonprofit organization through a stressful rapid growth phase. Ricki was able to create a PR plan with action steps that helped enhance the messaging to our target audiences.”

SALEEMAH MCNEIL
CEO, OSHUN FAMILY CENTER

Testimonial

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